Kim Flum Consulting is an integrated digital marketing communications group, providing signature consulting services—identifying missed opportunities for improvement or innovation, and creating virtuous cycles of continuous improvement. Kim Flum Consulting includes a group of boutique marketing and communication agencies, each focusing on a marketing discipline or industry vertical, each designed to show results in a key area. Designed to best serve clients, these boutique agencies are highly specialized to succeed, deliver quick wins, and provide technical expertise and industry experience.
We are experts in three key marketing disciplines: digital marketing, strategic planning and analysis, and integrated marketing communications. The industry verticals in which we have experience include e-commerce and online retail; racing and gaming; banking technology, insurance and finance; higher education; public transportation and public sector outreach.
On the digital media and marketing front, we have expertise in search engine optimization (SEO), search engine marketing (SEM), social media marketing and content marketing. Digital marketing tactics such as these do two things—help you get found online and communicate your value to your audience. SEO, SEM, social media and content marketing can and should be used together to enhance your online presence.
When is comes to strategy and planning, we always start with analysis. An in-depth analysis of all marketing activities, past and present, allows you to understand what works and what needs work. When done correctly, data-driven strategic plans provide the confidence to say, “I know this is where I should put my marketing dollars for maximum results.”
Kim is an expert in integrated marketing communications, the art and science using one voice and one message across all marketing channels to ensure clear, consistent, compelling communications. In addition to creating successful integrated marketing programs for companies and clients since 2000, she has given lectures and seminars on integrated marketing communications across the country.